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GWS 4 Core Values


What makes something Good with Style is simple.
No flashy logos. No senseless details. Just human-centered design and purposeful style.
I want to know that every step of the production process has a positive impact on people, planet, and wildlife.
The world doesn’t need more stuff. Most of us are well-beyond the basic hierarchies of need. I think whatever is produced should have something new and unique to add to the world, through the design, production, and marketing of whatever it may be.
Does the company truly care about us, do they add value to our lives? The age of transparency in business, marketing and advertising is here. I have no interest in buying something of poor quality, ordinary design, unethical production, and of no benefit to the world at large. I’m not going to settle for less when I don’t have to and neither should you.


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